Sojitz Cosmetics Corporation, a wholly-owned subsidiary of the Japan-based Sojitz Corporation that develops, plans, and markets cosmetics products, has developed its own brand of cosmetics and will enter the mail order market.

As a first step, Sojitz Cosmetics has developed the natural naturecia brand, which uses 100% natural water as its base. Mail order sales began April 22.

The naturecia series consists of natural cosmetics that use 100% deepwater from the Toyama Bay, which contains an abundance of minerals, and water from the Izumo Yumura hot spring, which has high osmotic pressure effects as the base combined with natural extracts such as pomegranate extract, which aids in water circulation. The initial product lineup includes a lotion, essence, and cream, and additional products will be added next year.

Sojitz Cosmetics has been planning and developing cosmetics and providing products to markets through retail distributors for 25 years with safety and confidence as its theme. With the expansion of markets for natural products, the company decided to develop its own brand of cosmetics and enter the mail order market with the aim of producing synergy effects with its existing business lines. To provide moisture and gentleness, three components-deep seawater, spring water and natural extracts are used in naturecia. Also, its “water cycle maintenance” feature provides moisture to the skin and enhances its natural moisture retention ability. The target market segment will be primarily women in their late 20s to early 40s.

Sojitz Cosmetics will develop new cosmetics brands and conduct business directly with consumers through mail order sales and by expanding sales routes through shops. The company will also make use of the Sojitz group’s domestic and overseas network and reinforce the value chain of the Chemicals and Functional Materials Division from procurement of raw materials to overseas product distribution.